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BoJoda Design

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BoJoda Design

Category Archives: Logos

The Met’s New Logo

19 Friday Feb 2016

Posted by bojodadesign in Graphic Design, Logos, Museums

≈ Leave a comment

Tags

Met, Met's new logo, Metropolitan Museum of Art

The Met's new logo, designed by the London-based global-branding firm Wolff Olins

The Met’s new logo, designed by the London-based global-branding firm Wolff Olins

The Metropolitan Museum of Art has a new logo. The Met is now THE MET, the two short words printed in scarlet letters, stacked and squashed together. The Met will also get a new map and fresh signage. In a statement, the museum said that the logo is part of a new graphic language, all rolling out March 1, that’s intended to make the Met “feel more available and accessible to first-time as well as frequent visitors.” (READ MORE)

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The Met’s old logo

The Evolving Sonos Identity

19 Thursday Feb 2015

Posted by bojodadesign in Branding, Graphic Design, Logos

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Tags

Bruce Mau Design, Sonos

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In 2011, consumer electronics company Sonos, known for their smart system of HiFi wireless speakers and audio components, retained Bruce Mau Design (BMD) to help re-think their brand identity.

Now, in 2015, Sonos continues to grow exponentially and numerous competitors have entered the market as wireless audio becomes more commonplace. Last year, BMD and Sonos pushed harder to signal Sonos’ leadership, relevance, and dedication to the music experience.

This new iteration of the Sonos visual identity advances the idea of the modern music experience into a rich diversity of expressions. The new identity launched internally with a BMD-designed brand video and is now making its way to the public.

An unintended benefit of BMD’s new logo design for Sonos is a visual effect evoking a sound vibration that appears on screens when the graphic is scrolled. Laura Stein, creative director on the Sonos rebranding, told Fast Company that there wasn’t a whole lot of science behind it, and it was a kind of “happy accident” that the logo vibrates and that this complements the original intention. (MORE)

BMD's Sonos logo has an unexpected result — scroll up or down on this page and you'll see.

BMD’s new logo design for Sonos came with an unplanned benefit — an optical illusion evoking a sound vibration that appears on screens when the graphic is scrolled. Try it!

Behind the Logo

01 Tuesday Apr 2014

Posted by bojodadesign in Graphic Design, Logos

≈ 1 Comment

Tags

Amazon.com, Baskin Robbins, FedEx, Goodwill Industries, Hershey's Kisses, Le Tour de France, Milwaukee Brewers, Northwest Airlines, Pittsburgh Zoo & PPG Aquarium, Toblerone

How observant are you? You’ll never look at these logos the same way again!

There is a dancing bear above the "BLE". Toblerone chocolate bars originated in Berne , Switzerland , whose symbol is the bear. It features the animal on its flag and coat-of-arms.

Toblerone: There is a dancing bear above the “BLE”. Toblerone chocolate bars originated in Berne, Switzerland, whose symbol is the bear. It features the animal on its flag and coat-of-arms.

 

 

 

 

 

 

 

 

 

Do you see the arrow between the "E" and "x" (in white)?

FedEx: Do you see the arrow between the “E” and “x” (in white)?

 

 

 

 

 

The world's most famous bike race. The "R" in "Tour" is a cyclist. The yellow circle is the front wheel of a bicycle, the "O" is the back wheel.

Le Tour de France: The world’s most famous bike race. The “R” in “Tour” is a cyclist. The yellow circle is the front wheel of a bicycle, the “O” is the back wheel.

 

 

 

 

 

 

 

 

 

Northwest Airlines. The circle is a compass. The arrow in the upper left corner is pointing..? North West of course!

Northwest Airlines. The circle is a compass. The arrow in the upper left corner is pointing..? North West of course!

 

 

 

 

 

 

 

 

 

Hershey's Kisses: The gap between the "K" and the "I" is a sideways chocolate kiss.

Hershey’s Kisses: The gap between the “K” and the “I” is a sideways chocolate kiss.

 

 

 

 

 

 

 

Tostitos: The 2nd and 3rd "T's" are two people sharing (or fighting over) a  tortilla and a bowl of salsa.

Tostitos: The 2nd and 3rd “T’s” are two people sharing (or fighting over) a tortilla and a bowl of salsa.

 

 

 

 

 

 

 

Amazon.com: The arrow means Amazon has everything from A to Z.

Amazon.com: The arrow means Amazon has everything from A to Z.

 

 

 

 

Baskin Robbins: See the " 31" embedded in the " BR"? Thirty one-derful flavors!

Baskin Robbins: See the ” 31″ embedded in the ” BR”? Thirty one-derful flavors!

 

 

 

 

 

 

 

 

 

 

 

Goodwill Industries: The smiley half face is also a 'g".

Goodwill Industries: The smiley half face is also a “g”.

 

 

 

 

 

 

 

 

 

Milwaukee Brewers: The emblem for the Milwaukee Brewers.  Baseball glove forms an "M" and a "B". This Logo was designed by a college student.

Milwaukee Brewers: The emblem for the Milwaukee Brewers. The baseball glove forms an “M” and a “B”. This logo was designed by a college student.

 

 

 

 

 

 

 

 

 

Pittsburgh Zoo & PPG Aquarium: See the gorilla and lioness (in white) facing each other?

Pittsburgh Zoo & PPG Aquarium: See the gorilla and lioness (in white) facing each other?

A “Batty” Logo

25 Tuesday Mar 2014

Posted by bojodadesign in History, Logos

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Bacardi Rum, bat, bat logo, Rum

I never really noticed the bat logo associated with Bacardi rum until I visited the Bacardi Rum Factory in San Juan, Puerto Rico a few years ago. Have you? Here’s a closer look:

1890: The earliest known printed bat symbol dates to around 1890. Prior to this date, BACARDÍ rum was sold in barrels with a bat burned onto the head of the barrel. The bat was first registered by the Company at the Santiago de Cuba City Hall in 1862.

 

1890s: “El Ron del Murcielago” (or “The Rum of the Bat”) was immortalised in this Cuban oil-on-leather painting which dates back to the 1890s. Today, the actual painting hangs in the museum in our Americas Headquarters in Coral Gables, Florida.

1890s: “El Ron del Murcielago” (or “The Rum of the Bat”) was immortalised in this Cuban oil-on-leather painting which dates back to the 1890s. Today, the actual painting hangs in the museum in the Bacardi Americas Headquarters in Coral Gables, Florida.

 

1900: This version of the Bat symbol, which was created following the Spanish-American War, was used by BACARDÍ for 58 years and remains the longest serving Bat symbol to date.

1900: This version of the Bat symbol, which was created following the Spanish-American War, was used by BACARDÍ for 58 years and remains the longest serving Bat symbol to date.

 

1931: While this Bat Device never appeared on BACARDÍ bottles or labels, it was used as a variation of the 1900 Bat Device. It was used in the 150th anniversary BACARDÍ brand logo.

1931: While this Bat Device never appeared on BACARDÍ bottles or labels, it was used as a variation of the 1900 Bat Device. It was used in the 150th anniversary BACARDÍ brand logo.

 

1959: Shortly after the Cuban revolution, the brand’s labels were updated for several reasons, the most important of which was trademark protection. The iconic new Bat was designed by Martin J. Ferguson from Rye, New York.

1959: Shortly after the Cuban revolution, the brand’s labels were updated for several reasons, the most important of which was trademark protection. The iconic new Bat was designed by Martin J. Ferguson from Rye, New York.

 

2002: This 3D bat logo appeared on BACARDÍ bottles and labels from 2002 to 2005.

2002: This 3D bat logo appeared on BACARDÍ bottles and labels from 2002 to 2005.

 

2005: This version of the logo with a larger bat was introduced in 2005.

2005: This version of the logo with a larger bat was introduced in 2005.

 

2010: Another update in 2010 has the bat facing to the right. This is intended to represent looking towards the future.

2010: Another update in 2010 has the bat facing to the right. This is intended to represent looking towards the future.

 

ABC Logo Returns To Its Roots

20 Tuesday Aug 2013

Posted by bojodadesign in Branding, Logos, Media, Television

≈ 1 Comment

Tags

ABC, Loyalkaspar, Paul Rand

abc-returns-to-rands-vision

ABC Television Network is rolling out a new on-air identity. Branding agency Loyalkaspar has refreshed the logo, which was originally created in the early 1960s by the late Paul Rand. Over the years, the logo became more spherical, and glares and reflections were added to the surface. The new design is flatter, the gradients are toned down, and subtly changes color based on time of day and type of program. The logo, says Loyalkaspar, is rebuilt to Rand’s original blueprint and proportions, and it has been stripped of everything superfluous in the hopes of creating something “articulate, luxurious, cinematic.” The identity program has been two years in the making and includes the use of a dedicated typeface called “ABC Modern.” (MORE)

Logo-licious

01 Monday Jul 2013

Posted by bojodadesign in Graphic Design, Logos, Trends

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Bill Gardner, GDUSA, Logo Trend Report, Logos

wave-4

WAVE: Victor Goloubinov, Cursir

monograms-4

MONOGRAMS: Moter, Molly’s Marauders

membrane-1

MEMBRANE: Tallgrass Studios, Sunstone

written-4

WRITTEN: Simon Frouws Design, Hoopenburg Wines

With ever-evolving technology and social media, brand designers are finding it challenging to keep up. “Designers are experimenting and making smart decisions for smart clients,” says GDUSA‘s Bill Gardner. For it’s recently published 2013 Logo Trend Report, GDUSA examined more than 20,000 logos. Fifteen trends in logo design were observed, such as wave, written, monograms, and membrane, pictured here. (MORE)

Rolling Stones Logo: Movin’ Like Jagger

18 Wednesday Jul 2012

Posted by bojodadesign in Graphic Design, Logos, Music, Typography

≈ Leave a comment

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John Pasche, Keith Richards, Mick Jagger, Rolling Stones, Shepard Fairey

The Rolling Stones revealed their updated logo on their web site in late June and have announced a 50th anniversary concert tour for next year. The legendary rock band’s new logo was designed by Shepard Fairey, and features the signature tongue-and-lips symbol, which was originally developed by designer John Pasche for the band’s 1971 album “Sticky Fingers”.

A Rennie Mackintosh-Inspired Logo

24 Wednesday Aug 2011

Posted by bojodadesign in Architecture, Logos, Quotes, Typography

≈ 1 Comment

Tags

architecture, Arts-and-Crafts movement, Charles Rennie Mackintosh, Dean Marchetto, Jenniann Barile, The Gate

A logo doesn’t sell, it identifies. A logo derives its meaning from the quality of the thing it symbolizes, not the other way around. A logo is less important than the product it signifies; what it means is more important than what it looks like.

— Paul Rand

Logo for The Gate, luxury condominium residence, Hoboken, New Jersey: BoJoda Design. Typeface: ITC Rennie Mackintosh.

I designed this logo for Jenniann Barile, developer of The Gate, a 10-unit Arts-and-Crafts influenced luxury condominium apartment complex in Hoboken, New Jersey. Charles Rennie Mackintosh was a Scottish architect, designer, watercolorist and sculptor. The font is ITC Rennie Mackintosh, which was inspired and developed from Mackintosh’s impeccably hand-lettered architectural renderings, posters, book jackets, etc. Ms. Barile traveled to Glasgow, Scotland with principal architect Dean Marchetto, where they studied Mackintosh’s work. Marchetto reinterpreted Hoboken’s traditional forms by incorporating elements from the great Arts-and-Craft’s architect’s designs. The Gate’s brick facade and vertically punched windows are a nod to Hoboken conventions; its black lintels and modern rooftop cornice pay homage to Mackintosh. The building has won several awards, including the Residential Architect Design Award. The building, as one judge said, “understands history rather than mimicking it.”

The Gate, 1320 Bloomfield Street, Hoboken, New Jersey

The Gate's entrance door

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