Category Archives: Logos

The Evolving Sonos Identity

19 Thursday Feb 2015

Posted by in Branding, Graphic Design, Logos

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In 2011, consumer electronics company Sonos, known for their smart system of HiFi wireless speakers and audio components, retained Bruce Mau Design (BMD) to help re-think their brand identity.

Now, in 2015, Sonos continues to grow exponentially and numerous competitors have entered the market as wireless audio becomes more commonplace. Last year, BMD and Sonos pushed harder to signal Sonos’ leadership, relevance, and dedication to the music experience.

This new iteration of the Sonos visual identity advances the idea of the modern music experience into a rich diversity of expressions. The new identity launched internally with a BMD-designed brand video and is now making its way to the public.

An unintended benefit of BMD’s new logo design for Sonos is a visual effect evoking a sound vibration that appears on screens when the graphic is scrolled. Laura Stein, creative director on the Sonos rebranding, told Fast Company that there wasn’t a whole lot of science behind it, and it was a kind of “happy accident” that the logo vibrates and that this complements the original intention. (MORE)

BMD's Sonos logo has an unexpected result — scroll up or down on this page and you'll see.

BMD’s new logo design for Sonos came with an unplanned benefit — an optical illusion evoking a sound vibration that appears on screens when the graphic is scrolled. Try it!

Behind the Logo

01 Tuesday Apr 2014

Posted by in Graphic Design, Logos

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How observant are you? You’ll never look at these logos the same way again!

There is a dancing bear above the "BLE". Toblerone chocolate bars originated in Berne , Switzerland , whose symbol is the bear. It features the animal on its flag and coat-of-arms.

Toblerone: There is a dancing bear above the “BLE”. Toblerone chocolate bars originated in Berne, Switzerland, whose symbol is the bear. It features the animal on its flag and coat-of-arms.

 

 

 

 

 

 

 

 

 

Do you see the arrow between the "E" and "x" (in white)?

FedEx: Do you see the arrow between the “E” and “x” (in white)?

 

 

 

 

 

The world's most famous bike race. The "R" in "Tour" is a cyclist. The yellow circle is the front wheel of a bicycle, the "O" is the back wheel.

Le Tour de France: The world’s most famous bike race. The “R” in “Tour” is a cyclist. The yellow circle is the front wheel of a bicycle, the “O” is the back wheel.

 

 

 

 

 

 

 

 

 

Northwest Airlines. The circle is a compass. The arrow in the upper left corner is pointing..? North West of course!

Northwest Airlines. The circle is a compass. The arrow in the upper left corner is pointing..? North West of course!

 

 

 

 

 

 

 

 

 

Hershey's Kisses: The gap between the "K" and the "I" is a sideways chocolate kiss.

Hershey’s Kisses: The gap between the “K” and the “I” is a sideways chocolate kiss.

 

 

 

 

 

 

 

Tostitos: The 2nd and 3rd "T's" are two people sharing (or fighting over) a tortilla and a bowl of salsa.

Tostitos: The 2nd and 3rd “T’s” are two people sharing (or fighting over) a tortilla and a bowl of salsa.

 

 

 

 

 

 

 

Amazon.com: The arrow means Amazon has everything from A to Z.

Amazon.com: The arrow means Amazon has everything from A to Z.

 

 

 

 

Baskin Robbins: See the " 31" embedded in the " BR"? Thirty one-derful flavors!

Baskin Robbins: See the ” 31″ embedded in the ” BR”? Thirty one-derful flavors!

 

 

 

 

 

 

 

 

 

 

 

Goodwill Industries: The smiley half face is also a 'g".

Goodwill Industries: The smiley half face is also a “g”.

 

 

 

 

 

 

 

 

 

Milwaukee Brewers: The emblem for the Milwaukee Brewers. Baseball glove forms an "M" and a "B". This Logo was designed by a college student.

Milwaukee Brewers: The emblem for the Milwaukee Brewers. The baseball glove forms an “M” and a “B”. This logo was designed by a college student.

 

 

 

 

 

 

 

 

 

Pittsburgh Zoo & PPG Aquarium: See the gorilla and lioness (in white) facing each other?

Pittsburgh Zoo & PPG Aquarium: See the gorilla and lioness (in white) facing each other?

ABC Logo Returns To Its Roots

20 Tuesday Aug 2013

Posted by in Branding, Logos, Media, Television

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ABC Television Network is rolling out a new on-air identity. Branding agency Loyalkaspar has refreshed the logo, which was originally created in the early 1960s by the late Paul Rand. Over the years, the logo became more spherical, and glares and reflections were added to the surface. The new design is flatter, the gradients are toned down, and subtly changes color based on time of day and type of program. The logo, says Loyalkaspar, is rebuilt to Rand’s original blueprint and proportions, and it has been stripped of everything superfluous in the hopes of creating something “articulate, luxurious, cinematic.” The identity program has been two years in the making and includes the use of a dedicated typeface called “ABC Modern.” (MORE)

Logo-licious

01 Monday Jul 2013

Posted by in Graphic Design, Logos, Trends

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wave-4

WAVE: Victor Goloubinov, Cursir

monograms-4

MONOGRAMS: Moter, Molly’s Marauders

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MEMBRANE: Tallgrass Studios, Sunstone

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WRITTEN: Simon Frouws Design, Hoopenburg Wines

With ever-evolving technology and social media, brand designers are finding it challenging to keep up. “Designers are experimenting and making smart decisions for smart clients,” says GDUSA‘s Bill Gardner. For it’s recently published 2013 Logo Trend Report, GDUSA examined more than 20,000 logos. Fifteen trends in logo design were observed, such as wave, written, monograms, and membrane, pictured here. (MORE)

Rolling Stones Logo: Movin’ Like Jagger

18 Wednesday Jul 2012

Posted by in Graphic Design, Logos, Music, Typography

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The Rolling Stones revealed their updated logo on their web site in late June and have announced a 50th anniversary concert tour for next year. The legendary rock band’s new logo was designed by Shepard Fairey, and features the signature tongue-and-lips symbol, which was originally developed by designer John Pasche for the band’s 1971 album “Sticky Fingers”.

A Rennie Mackintosh-Inspired Logo

24 Wednesday Aug 2011

Posted by in Architecture, Logos, Quotes, Typography

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A logo doesn’t sell, it identifies. A logo derives its meaning from the quality of the thing it symbolizes, not the other way around. A logo is less important than the product it signifies; what it means is more important than what it looks like.

— Paul Rand

Logo for The Gate, luxury condominium residence, Hoboken, New Jersey: BoJoda Design. Typeface: ITC Rennie Mackintosh.

I designed this logo for Jenniann Barile, developer of The Gate, a 10-unit Arts-and-Crafts influenced luxury condominium apartment complex in Hoboken, New Jersey. Charles Rennie Mackintosh was a Scottish architect, designer, watercolorist and sculptor. The font is ITC Rennie Mackintosh, which was inspired and developed from Mackintosh’s impeccably hand-lettered architectural renderings, posters, book jackets, etc. Ms. Barile traveled to Glasgow, Scotland with principal architect Dean Marchetto, where they studied Mackintosh’s work. Marchetto reinterpreted Hoboken’s traditional forms by incorporating elements from the great Arts-and-Craft’s architect’s designs. The Gate’s brick facade and vertically punched windows are a nod to Hoboken conventions; its black lintels and modern rooftop cornice pay homage to Mackintosh. The building has won several awards, including the Residential Architect Design Award. The building, as one judge said, “understands history rather than mimicking it.”

The Gate, 1320 Bloomfield Street, Hoboken, New Jersey

The Gate's entrance door