The Met’s new logo, designed by the London-based global-branding firm Wolff Olins

The Metropolitan Museum of Art has a new logo. The Met is now THE MET, the two short words printed in scarlet letters, stacked and squashed together. The Met will also get a new map and fresh signage. In a statement, the museum said that the logo is part of a new graphic language, all rolling out March 1, that’s intended to make the Met “feel more available and accessible to first-time as well as frequent visitors.” (READ MORE)

The Met’s old logo