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BoJoda Design

Monthly Archives: April 2014

Behind the Logo

01 Tuesday Apr 2014

Posted by bojodadesign in Graphic Design, Logos

≈ 1 Comment

Tags

Amazon.com, Baskin Robbins, FedEx, Goodwill Industries, Hershey's Kisses, Le Tour de France, Milwaukee Brewers, Northwest Airlines, Pittsburgh Zoo & PPG Aquarium, Toblerone

How observant are you? You’ll never look at these logos the same way again!

There is a dancing bear above the "BLE". Toblerone chocolate bars originated in Berne , Switzerland , whose symbol is the bear. It features the animal on its flag and coat-of-arms.

Toblerone: There is a dancing bear above the “BLE”. Toblerone chocolate bars originated in Berne, Switzerland, whose symbol is the bear. It features the animal on its flag and coat-of-arms.

 

 

 

 

 

 

 

 

 

Do you see the arrow between the "E" and "x" (in white)?

FedEx: Do you see the arrow between the “E” and “x” (in white)?

 

 

 

 

 

The world's most famous bike race. The "R" in "Tour" is a cyclist. The yellow circle is the front wheel of a bicycle, the "O" is the back wheel.

Le Tour de France: The world’s most famous bike race. The “R” in “Tour” is a cyclist. The yellow circle is the front wheel of a bicycle, the “O” is the back wheel.

 

 

 

 

 

 

 

 

 

Northwest Airlines. The circle is a compass. The arrow in the upper left corner is pointing..? North West of course!

Northwest Airlines. The circle is a compass. The arrow in the upper left corner is pointing..? North West of course!

 

 

 

 

 

 

 

 

 

Hershey's Kisses: The gap between the "K" and the "I" is a sideways chocolate kiss.

Hershey’s Kisses: The gap between the “K” and the “I” is a sideways chocolate kiss.

 

 

 

 

 

 

 

Tostitos: The 2nd and 3rd "T's" are two people sharing (or fighting over) a  tortilla and a bowl of salsa.

Tostitos: The 2nd and 3rd “T’s” are two people sharing (or fighting over) a tortilla and a bowl of salsa.

 

 

 

 

 

 

 

Amazon.com: The arrow means Amazon has everything from A to Z.

Amazon.com: The arrow means Amazon has everything from A to Z.

 

 

 

 

Baskin Robbins: See the " 31" embedded in the " BR"? Thirty one-derful flavors!

Baskin Robbins: See the ” 31″ embedded in the ” BR”? Thirty one-derful flavors!

 

 

 

 

 

 

 

 

 

 

 

Goodwill Industries: The smiley half face is also a 'g".

Goodwill Industries: The smiley half face is also a “g”.

 

 

 

 

 

 

 

 

 

Milwaukee Brewers: The emblem for the Milwaukee Brewers.  Baseball glove forms an "M" and a "B". This Logo was designed by a college student.

Milwaukee Brewers: The emblem for the Milwaukee Brewers. The baseball glove forms an “M” and a “B”. This logo was designed by a college student.

 

 

 

 

 

 

 

 

 

Pittsburgh Zoo & PPG Aquarium: See the gorilla and lioness (in white) facing each other?

Pittsburgh Zoo & PPG Aquarium: See the gorilla and lioness (in white) facing each other?

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