The home page for the Assassin’s Creed IV: Black Flag video game campaign, created by Sid Lee for Ubisoft

Digital agency Sid Lee recently launched a web campaign for video game developer Ubisoft. It’s all part of a project called “Defy History” for Ubisoft’s “Assassin’s Creed IV: Black Flag” video game.

The campaign asks fans to log on to a site, where they see a painting crafted by artists from L’Ecole Nationale des Beaux Arts in Paris, which features a battle scene from the “Age of Piracy,” the era during which the game is set.

Users can use webcams to “place their faces” on characters from the painting, and the most popular faces will be immortalized on the painting. The final piece of art will be displayed in Le Musée de la Marine this November.