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Category Archives: Television

Power of 50 — Boomer TV

15 Saturday Feb 2014

Posted by bojodadesign in Television

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1964, Boomer TV

Fifty years ago this month, Jeopardy! came on the air. 1964 became a landmark year for other TV show debuts. Here’s a sneak peek from the soon-to-be-published AARP Bulletin for iPad, March 2014.

Classic Holiday Commercials #4

17 Tuesday Dec 2013

Posted by bojodadesign in Advertising, Christmas, Commercials, Holiday, Television, Video

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Classic Holiday Commercials, Hershey's Kisses

Hershey’s Kisses Bells, ca. 1989 and still going strong!

Classic Holiday Commercials #3

13 Friday Dec 2013

Posted by bojodadesign in Advertising, Commercials, Television, Video

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Classic Holiday Commercials, Folger's Coffee

Folger’s Coffee, 1997

Classic Holiday Commercials #2

12 Thursday Dec 2013

Posted by bojodadesign in Advertising, Commercials, Television, Video

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Classic Holiday Commercials, Norelco

Norelco, ca. 1970s

Classic Holiday Commercials #1

11 Wednesday Dec 2013

Posted by bojodadesign in Advertising, Commercials, Television, Video

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Classic Holiday Commercials, Coca-Cola

Coca-Cola, ca. 1990s

ABC Logo Returns To Its Roots

20 Tuesday Aug 2013

Posted by bojodadesign in Branding, Logos, Media, Television

≈ 1 Comment

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ABC, Loyalkaspar, Paul Rand

abc-returns-to-rands-vision

ABC Television Network is rolling out a new on-air identity. Branding agency Loyalkaspar has refreshed the logo, which was originally created in the early 1960s by the late Paul Rand. Over the years, the logo became more spherical, and glares and reflections were added to the surface. The new design is flatter, the gradients are toned down, and subtly changes color based on time of day and type of program. The logo, says Loyalkaspar, is rebuilt to Rand’s original blueprint and proportions, and it has been stripped of everything superfluous in the hopes of creating something “articulate, luxurious, cinematic.” The identity program has been two years in the making and includes the use of a dedicated typeface called “ABC Modern.” (MORE)

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