Category Archives: Advertising

Big Mac Hits the Big 5-0

20 Wednesday Jun 2018

Posted by in Advertising, Food, Nostalgia, Posters

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McDonald’s classic double burger is celebrating its 50th birthday with an outdoor and digital ad campaign in Switzerland. The campaign, based on the iconic shape of the signature burger, highlights the differences over the 50 years spanning 1968 and 2018, underscoring Big Mac’s consistency. For example, talk is now chat, airmail is now e-mail, VHS is now mp4, etc., but the Big Mac hasn’t changed.

TBWA/Chiat/Day New York and TBWA Zurich collaborated with artist Alex Trochut, who created 10 of the posters.

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Come Fly With Me

03 Wednesday Aug 2016

Posted by in Advertising, Graphic Design, Posters, Travel

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Courtesy Callisto Publishers GmbH

Courtesy Callisto Publishers GmbH

 

A new large-format art book, Airline Visual Identity 1945 – 1975, out now from Callisto Publishing, chronicles the so-called “Golden Age of Travel,” with gorgeous, full-page advertisements from giants in the sky like TWA, Air France, and yes, even the real American Airlines.

These vintage posters, many of which illustrate the awe and optimism that shaped the design of the Jet Age, showcase an era when flying was one of the most glamorous things you could do, when passengers dressed to impress and legroom, well, actually existed. (READ MORE)

Excerpted from Travel+Leisure

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Courtesy Callisto Publishers GmbH

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Courtesy Callisto Publishers GmbH

 

Video Games as Works of Art, Literally

11 Thursday Jul 2013

Posted by in Advertising, Art, Museums, Video Games

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The home page for the Assassin's Creed IV: Black Flag video game, created by Sid Lee for Ubisoft

The home page for the Assassin’s Creed IV: Black Flag video game campaign, created by Sid Lee for Ubisoft

Digital agency Sid Lee recently launched a web campaign for video game developer Ubisoft. It’s all part of a project called “Defy History” for Ubisoft’s “Assassin’s Creed IV: Black Flag” video game.

The campaign asks fans to log on to a site, where they see a painting crafted by artists from L’Ecole Nationale des Beaux Arts in Paris, which features a battle scene from the “Age of Piracy,” the era during which the game is set.

Users can use webcams to “place their faces” on characters from the painting, and the most popular faces will be immortalized on the painting. The final piece of art will be displayed in Le Musée de la Marine this November.

Peace and Love in Advertising Design

22 Thursday Dec 2011

Posted by in Advertising, Design, Graphic Design, Typography

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I’ve noticed this poster around midtown Manhattan the past few weeks. I think it’s a great example of typography, color and graphic design for advertising. It’s eye-catching, beautiful and conveys a great message and association with the Bloomingdale’s brand during the holiday season. (MORE)