22 Wednesday Aug 2018
Posted in Graphic Design, Packaging
In the new Barnum’s Animals box, the animals roam free. (Mondelez International)
After more than a century behind bars, the beasts on boxes of Barnum’s Animals crackers have been freed from their cages. Facing pressure from People for the Ethical Treatment of Animals (PETA), Mondelez International, the parent company of Nabisco, has redesigned the famous packaging. (READ MORE)
The old box showed the animals in cages. (Source: Amazon)
03 Wednesday Aug 2016
Posted in Advertising, Graphic Design, Posters, Travel
Courtesy Callisto Publishers GmbH
A new large-format art book, Airline Visual Identity 1945 – 1975, out now from Callisto Publishing, chronicles the so-called “Golden Age of Travel,” with gorgeous, full-page advertisements from giants in the sky like TWA, Air France, and yes, even the real American Airlines.
These vintage posters, many of which illustrate the awe and optimism that shaped the design of the Jet Age, showcase an era when flying was one of the most glamorous things you could do, when passengers dressed to impress and legroom, well, actually existed. (READ MORE)
Excerpted from Travel+Leisure
Courtesy Callisto Publishers GmbH
Courtesy Callisto Publishers GmbH
19 Friday Feb 2016
Posted in Graphic Design, Logos, Museums
The Met’s new logo, designed by the London-based global-branding firm Wolff Olins
The Metropolitan Museum of Art has a new logo. The Met is now THE MET, the two short words printed in scarlet letters, stacked and squashed together. The Met will also get a new map and fresh signage. In a statement, the museum said that the logo is part of a new graphic language, all rolling out March 1, that’s intended to make the Met “feel more available and accessible to first-time as well as frequent visitors.” (READ MORE)
The Met’s old logo
20 Friday Feb 2015
Posted in Branding, Design, Fashion, Graphic Design, Trends
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Pantone has declared Marsala, a naturally robust and earthy wine red, as the 2015 color of the year. Marsala, say the color experts, is rich, grounded, steady and satisfying, ideal for print, P.O.P. and packaging. (MORE)
“Marsala is a subtly seductive shade, one that draws us in to its embracing warmth.” — Leatrice Eiseman Executive Director, Pantone Color Institute®
19 Thursday Feb 2015
Posted in Branding, Graphic Design, Logos
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In 2011, consumer electronics company Sonos, known for their smart system of HiFi wireless speakers and audio components, retained Bruce Mau Design (BMD) to help re-think their brand identity.
Now, in 2015, Sonos continues to grow exponentially and numerous competitors have entered the market as wireless audio becomes more commonplace. Last year, BMD and Sonos pushed harder to signal Sonos’ leadership, relevance, and dedication to the music experience.
This new iteration of the Sonos visual identity advances the idea of the modern music experience into a rich diversity of expressions. The new identity launched internally with a BMD-designed brand video and is now making its way to the public.
An unintended benefit of BMD’s new logo design for Sonos is a visual effect evoking a sound vibration that appears on screens when the graphic is scrolled. Laura Stein, creative director on the Sonos rebranding, told Fast Company that there wasn’t a whole lot of science behind it, and it was a kind of “happy accident” that the logo vibrates and that this complements the original intention. (MORE)
BMD’s new logo design for Sonos came with an unplanned benefit — an optical illusion evoking a sound vibration that appears on screens when the graphic is scrolled. Try it!
01 Tuesday Apr 2014
Posted in Graphic Design, Logos
Tags
Amazon.com, Baskin Robbins, FedEx, Goodwill Industries, Hershey's Kisses, Le Tour de France, Milwaukee Brewers, Northwest Airlines, Pittsburgh Zoo & PPG Aquarium, Toblerone
How observant are you? You’ll never look at these logos the same way again!
Toblerone: There is a dancing bear above the “BLE”. Toblerone chocolate bars originated in Berne, Switzerland, whose symbol is the bear. It features the animal on its flag and coat-of-arms.
FedEx: Do you see the arrow between the “E” and “x” (in white)?
Le Tour de France: The world’s most famous bike race. The “R” in “Tour” is a cyclist. The yellow circle is the front wheel of a bicycle, the “O” is the back wheel.
Northwest Airlines. The circle is a compass. The arrow in the upper left corner is pointing..? North West of course!
Hershey’s Kisses: The gap between the “K” and the “I” is a sideways chocolate kiss.
Tostitos: The 2nd and 3rd “T’s” are two people sharing (or fighting over) a tortilla and a bowl of salsa.
Amazon.com: The arrow means Amazon has everything from A to Z.
Baskin Robbins: See the ” 31″ embedded in the ” BR”? Thirty one-derful flavors!
Goodwill Industries: The smiley half face is also a “g”.
Milwaukee Brewers: The emblem for the Milwaukee Brewers. The baseball glove forms an “M” and a “B”. This logo was designed by a college student.
Pittsburgh Zoo & PPG Aquarium: See the gorilla and lioness (in white) facing each other?
01 Monday Jul 2013
Posted in Graphic Design, Logos, Trends
Tags
WAVE: Victor Goloubinov, Cursir
MONOGRAMS: Moter, Molly’s Marauders
MEMBRANE: Tallgrass Studios, Sunstone
WRITTEN: Simon Frouws Design, Hoopenburg Wines
With ever-evolving technology and social media, brand designers are finding it challenging to keep up. “Designers are experimenting and making smart decisions for smart clients,” says GDUSA‘s Bill Gardner. For it’s recently published 2013 Logo Trend Report, GDUSA examined more than 20,000 logos. Fifteen trends in logo design were observed, such as wave, written, monograms, and membrane, pictured here. (MORE)
14 Tuesday May 2013
Posted in Animated Video, Graphic Design, History, Typography
Tags
Ben Barrett-Forrest, paper letters, The History of Typography, typography, video animation, whitehorse yukon
291 Paper Letters. 2,454 Photographs. 140 hours of work. A paper-letter video animation about the history of fonts and typography, created by Ben Barrett-Forrest, a designer and animator from Whitehorse, Yukon. © Forrest Media, 2013
09 Saturday Mar 2013
Posted in Art, Conservation, Environment, Global Issues, Graphic Design, Illustration, Media, Posters, Water
Poster: Joe Scorsone + Alice Drueding
The above poster and 99 others are all part of The 4th Block’s Eco-Poster Competition, currently featured in an exhibition at the Riverside Art Museum in Riverside, California. The posters on display use design as a tool for addressing issues of transportation, air, and water pollution — challenges directly affecting the lives of residents every single day in Southern California. The exhibition has been extended through March 30. (MORE)
18 Wednesday Jul 2012
Posted in Graphic Design, Logos, Music, Typography
The Rolling Stones revealed their updated logo on their web site in late June and have announced a 50th anniversary concert tour for next year. The legendary rock band’s new logo was designed by Shepard Fairey, and features the signature tongue-and-lips symbol, which was originally developed by designer John Pasche for the band’s 1971 album “Sticky Fingers”.
BoJoda Design 