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BoJoda Design

Tag Archives: architecture

Hearst Tower: Architectural Treasure

05 Monday Mar 2012

Posted by bojodadesign in Architecture, Design, Magazines, Manhattan, Media, News, Publishing

≈ 2 Comments

Tags

architecture, Hearst, Hearst Tower, LEED Platinum, Lord Norman Foster, Richard Long, Treasures of New York

One of my favorite buildings in New York City, Hearst Tower opened in 2006 and was designed by architect Lord Norman Foster, renowned for his ability to design modern additions to historic structures. In the case of Hearst Tower, he has created an exciting interplay between the historic base and the new tower while maintaining the integrity of both buildings.

In its latest production, Treasures of New York goes on a private tour inside Hearst’s world headquarters. Timed with Hearst Corporation’s 125th anniversary, the film also highlights Hearst’s history and growth into one of the America’s largest diversified media and information companies. Treasures of New York: Hearst Tower premieres Wednesday, March 7, 2012 at 7:00 p.m. (ET) on WLIW21 and Thursday, March 8, 2012 at 8 p.m. on THIRTEEN. (MORE)

Hearst Tower, the Manhattan headquarters of Hearst Corporation is the first commercial office building in New York City to be recognized by the U.S. Green Building Council (USGBC) for achieving both LEED Gold for new construction and LEED Platinum for the operations and maintenance of its existing building at 300 West 57th Street.

The Interior Plaza is home to two magnificent pieces of art designed to complement the soaring, glass-lined space: Icefall, a three-story sculpted water feature, and Riverlines, a monumental fresco by acclaimed environmental artist Richard Long of the UK.

 

 

 

A Rennie Mackintosh-Inspired Logo

24 Wednesday Aug 2011

Posted by bojodadesign in Architecture, Logos, Quotes, Typography

≈ 1 Comment

Tags

architecture, Arts-and-Crafts movement, Charles Rennie Mackintosh, Dean Marchetto, Jenniann Barile, The Gate

A logo doesn’t sell, it identifies. A logo derives its meaning from the quality of the thing it symbolizes, not the other way around. A logo is less important than the product it signifies; what it means is more important than what it looks like.

— Paul Rand

Logo for The Gate, luxury condominium residence, Hoboken, New Jersey: BoJoda Design. Typeface: ITC Rennie Mackintosh.

I designed this logo for Jenniann Barile, developer of The Gate, a 10-unit Arts-and-Crafts influenced luxury condominium apartment complex in Hoboken, New Jersey. Charles Rennie Mackintosh was a Scottish architect, designer, watercolorist and sculptor. The font is ITC Rennie Mackintosh, which was inspired and developed from Mackintosh’s impeccably hand-lettered architectural renderings, posters, book jackets, etc. Ms. Barile traveled to Glasgow, Scotland with principal architect Dean Marchetto, where they studied Mackintosh’s work. Marchetto reinterpreted Hoboken’s traditional forms by incorporating elements from the great Arts-and-Craft’s architect’s designs. The Gate’s brick facade and vertically punched windows are a nod to Hoboken conventions; its black lintels and modern rooftop cornice pay homage to Mackintosh. The building has won several awards, including the Residential Architect Design Award. The building, as one judge said, “understands history rather than mimicking it.”

The Gate, 1320 Bloomfield Street, Hoboken, New Jersey

The Gate's entrance door

Casa G — Architecture As Art

21 Sunday Aug 2011

Posted by bojodadesign in Architecture, Art

≈ Leave a comment

Tags

Agraz Architects, architecture, Casa G House, Ricardo Agraz

The G House in Valle Real, Zapopan, Mexico was designed by architect Ricardo Agraz. Agraz studied the solar paths of the terrain and incorporated a series of slots in the ceiling. These allow a sharp flow of light lines that work as a solar watch where time passes by. It’s a beautiful house; a prime example of architecture as art. (MORE)

Casa G, 2009. Agraz Architects. Construction: Salvador Aguirre Cordero; Photo: Mito Covarrubias

Casa G interior. Photo: Mito Covarrubias

Casa G interior. "The inside of the house drains into the outside, giving space and kindness to the suburb." Photo: Mito Covarrubias

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