ABC Television Network is rolling out a new on-air identity. Branding agency Loyalkaspar has refreshed the logo, which was originally created in the early 1960s by the late Paul Rand. Over the years, the logo became more spherical, and glares and reflections were added to the surface. The new design is flatter, the gradients are toned down, and subtly changes color based on time of day and type of program. The logo, says Loyalkaspar, is rebuilt to Rand’s original blueprint and proportions, and it has been stripped of everything superfluous in the hopes of creating something “articulate, luxurious, cinematic.” The identity program has been two years in the making and includes the use of a dedicated typeface called “ABC Modern.” (MORE)
Born to African expatriates in Toulouse, France, Keziah Makoundou draws on her heritage to depict abstract faces, the black body and the relationship between mother and offspring. Keziah relocated to New York in 2007 after completing a Master’s Degree of Graphic Design and continues to experiment with a variety of rich media. Some of Ms. Makoundou’s work is currently on exhibit through August 31 at Bar Catalonia in New York City. (MORE)
The campaign asks fans to log on to a site, where they see a painting crafted by artists from L’Ecole Nationale des Beaux Arts in Paris, which features a battle scene from the “Age of Piracy,” the era during which the game is set.
Users can use webcams to “place their faces” on characters from the painting, and the most popular faces will be immortalized on the painting. The final piece of art will be displayed in Le Musée de la Marine this November.
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